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Ferðaráð til Barcelona

 

José Antonio Donaire Benito nýsettur ferðavinnustjóri í Barcelona

Ferðast tú í evropeiskum stórbýum, so hevur tú verið í Barcelona við katalansku miðjarðarhavsstrondina. Ikki minst tí, at Atlantsflog flýgur beinleiðis hagar. 

Her er slóð til ein blogg, eg skrivaði haðani fyri tíggju árum síðan undir yvirskriftini Skal ferðavinnan oyðileggja besta býin? 

Tá rendi eg meg í ógvusligar mótmælisgongur, har lokal fastbúgvandi fólk, ikki funnu seg í at teirra íbúðir skuldu brúkast til ferðafólk. Brúkið hotellini og ikki okkara livandi miðbý, har vit hava okkara heim og bústað, var herrópið. Mótmælisfólkini endaðu við dreglum í túninum hjá borgarstjóranum.

Um dagarnar varnaðist eg, at José Antonio Donaire Benito, 57, sum hevur drúgva akademiska granskingarbakgrund í ferðavinnu, er fyrsti stjóri, sum sami býur, Barcelona, hevur sett í starv sum comissionat de turisme, at stýra ferðavinnustreyminum har í býnum, og fáa endurreist Barcelona við at loysa býin frá risastóra ferðafólkastreyminum, á enskum rópt overtourism. 

Tað er ein nýggj politisk og umsitingarlig uppgáva og málsetningur, sum býráðið hevur sett á stovn, at fáa tamarhald á ferðavinnuni.

Samstundi sum eg havi sett Google Translate ovast á breddan á blogginum, loyvi eg mær at endurgeva prátið okkara millum á enskum, so sum tað var.

- I have read your interesting thoughts on tourism, one of the key issues on my mostly traveling blog in the Faroese language. Hope it is okay to give you some questions on tourism from your city and point of view. Why do you say that in your city Barcelona you have reached the limit for tourism? How do you measure that?

Thank you for reaching out this way and let me say before anything else: the fact that you write about tourism in Faroese matters to me more than you might expect. One of the arguments we make in Barcelona is that tourism policy is ultimately a question of cultural survival - of whether a city, a neighbourhood, or a linguistic community retains the conditions necessary to reproduce itself. The Faroe Islands, with a living language spoken by fewer than 80,000 people and a territory that has had to think carefully about what kind of visitors it wants and on what terms, understands this tension in ways that many larger destinations have not yet grasped. So no, it is not just "okay" to ask — it is exactly the kind of conversation I find most valuable.

On your first question. We do not use the phrase "reached the limit" in an absolute or arithmetical sense - that framing would be both analytically imprecise and politically misleading. What we argue is that in specific neighbourhoods and at specific moments, the growth of tourist activity has exceeded the adaptive capacity of the urban system across several interconnected dimensions. In the housing market, short-term rental platforms have structurally displaced long-term residents, particularly in the historic centre and the Eixample, eroding the socioeconomic diversity that defines a living city. In public space, the daily rhythm of streets like La Rambla or the Gòtic quarter has been progressively reorganized around visitor flows rather than resident life. And in ecological terms - water consumption, waste generation, noise - the cumulative footprint of 32 million annual overnight visitors in a Mediterranean city with structural water stress is not a secondary consideration.

We measure this through a framework we call the Límit de Canvi Acceptable - the Limit of Acceptable Change - which combines quantitative indicators from Barcelona's Tourism Observatory (OTB) with qualitative assessments of resident well-being, territorial equity, and cultural continuity. The core analytical question is not how many tourists the city can physically absorb, but at what point growth generates costs -economic, social, cultural - that fall disproportionately on residents who derive little or no benefit from it. That asymmetry is what we are trying to correct.

- In your mind's eye, how do you see for you the effect of stopping the growing number of tourists in Barcelona? What is the ultimate success criteria of such a plan or operation?

The goal is not to stop tourist flows, and it would be both unrealistic and counterproductive to frame it that way. Barcelona is a Mediterranean city, a cultural capital, and a significant node in the European economy - visitors are part of its reality and, managed well, part of its vitality. What we are trying to do is rebalance the relationship between tourism and the city's primary function: to be a place where people live, work, study, and age with dignity.

Success, for us, is not measured in arrival statistics. It looks like this: a housing market where a teacher, a nurse, or a young family can afford to rent in a central neighbourhood without being pushed to the metropolitan periphery; public spaces that serve both residents and visitors without one systematically displacing the other; a tourist tax - the IEET, with its municipal surcharge - whose revenue is reinvested in the communities that bear the real costs of overtourism; and a cruise terminal that has been reduced from seven to five operational berths as a deliberate signal that not all tourist products are equally compatible with urban quality of life. The metric is ultimately the quality of daily life of the 1.6 million people who live here throughout the year, not the satisfaction scores of the 32 million who pass through.

- What is the most memorable place to experience, when visiting Barcelona this summer?

I would resist the invitation to give you a single "most memorable place" - that logic is precisely the mechanism that concentrates pressure on a handful of iconic sites and leaves the rest of the city underexplored and overloaded simultaneously. What I would suggest instead is to follow Barcelona's inhabited geography: the Eixample on a weekday morning, when the city belongs to the people who live in it; the Poblenou waterfront away from the Olympic port, where industrial memory and new urban life coexist; the Montjuïc gardens at dusk, with the city below and almost no one around. And if you are genuinely curious about how a city navigates the tension between welcome and self-preservation - speak to people in their own language, or at least try. Barcelona is most itself when it is not performing for visitors, and the same is almost certainly true of the Faroe Islands.

With kind regards and genuine interest in what you write

Thanks for much appreciated words on tourism from Barcelona!

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